Product & AI strategy
I help teams decide what to build, for whom and why. For AI products, that often means separating a useful customer problem from a technology looking for one.
Product · AI · Go-to-market
Growth with
purpose.
I work with founders and leadership teams on product strategy, positioning and go-to-market. I’m usually brought in when the product is complex, the market is changing or the team needs senior support without a full-time hire.
Product strategyAI commercialisationPositioningGo-to-marketFractional leadership
How I help
The work I’m usually
brought in to do.
I join when a team needs a senior, independent view on a difficult product or go-to-market decision.
Positioning & go-to-market
I turn product detail into a proposition people can understand, then build the audience, messaging and route to market around it.
Fractional leadership
I work alongside founders and leadership teams when they need experienced product marketing and GTM support, but not necessarily a full-time hire.
About Paola Cabrini
I’ve worked inside large companies, scale-ups and startups.
“I’m a product and go-to-market leader with 12+ years in global technology. I’ve worked at Meta, Spotify, Kiwi.com and Zalando, and on Gemini at Google. I’ve also built a venture from zero and advised founders. That mix means I can move between customer insight, commercial decisions and delivery, while staying close to the people who will actually use the product.”
12+years across product, product marketing and GTM
Globalwork across Europe and international markets
0→1experience as a founder and adviser
B2B + B2Cconsumer and business products
Selected experience
Meta
Spotify
Google
Kiwi.com
Zalando
ThreeHow I work
Start with the decision,
not a template.
I begin by understanding the decision you need to make. Then we agree what evidence matters, make the trade-offs explicit and turn the answer into work the team can use.
Get close to the problem.
Talk to the right people, review the evidence and understand where the team is stuck.
Make the trade-offs.
Choose what matters now, what can wait and how to explain the decision.
Make it usable.
Turn the strategy into a plan, narrative and tools the team can put to work.
Have a challenge
in mind?
I work on advisory, fractional and defined project engagements. Tell me what you’re working through and I’ll let you know if I can help.